7 Ways to Profit From Hiring a Freelance Fashion Copywriter in 2024
Any fashion brand needs words that shape how you want the world to see your value. Whether through product descriptions, website copy, email campaigns, or social media, a fashion copywriter can help captivate new customers and keep old ones returning. Keeping a consistent narrative and a defined tone of voice is essential to establishing an emotional connection with your intended audience and standing out from competitors.
If you're considering elevating your brand by bringing a fashion copywriter onto your team, here are a few ways you and your brand can majorly benefit:
1. Have an ally
As an extension of your team, it benefits both you and the copywriter to produce copy that gets positive results. You can believe they put genuine care and quality in their work because you share the same goals. Having an ally opens the door to helpful ideas and recommendations for your brand. For instance, they may see that you would benefit from adding a call-to-action to motivate action or a newsletter to stay in touch with customers. Having a copywriter who works with you means having someone who thoroughly listens to transform complex concepts into clear messages for your market.
2. Harness specialized niche knowledge
A copywriter with solid writing skills is helpful, but you're only getting half the job done if it ends there. A fashion copywriter has an eye for detail and in-depth knowledge of the fashion sector. They can delve into the brand's psyche and better communicate its value and identity, making it stand out from competitors. Knowing the market inside out, they recognize how to speak your audience's unique language. They understand how customers think and maintain thoughtful client communication, ultimately fostering positive customer relationships. These benefits make freelance copywriters a triple threat. With less time briefing them about the market and its competitors, you can spend more time on what makes your product unique.
3. Save money on a full-time salary
Having a full-time employee can take a toll on paying salary, payroll expenses, employee benefits, and overhead costs. It also adds extra costs and time spent recruiting candidates with the right talent. When you hire a freelance copywriter, you only pay for their services. You can request work as needed or get a constant stream of copy by retainer. Working with a freelance fashion copywriter gives you the bonus of removing any managerial roles expected of you as an employer. One less job for you!
4. Have an expert on your team
When you hire a freelance fashion copywriter, you have someone who built their business from the ground up. Building a positive reputation and staying on top of the game is critical as a freelancer. They stay ahead of the curve by applying the best copywriting techniques and the latest marketing strategies. They focus on SEO, keeping up with industry trends, and ensuring you get professional service. In addition, they have a dynamic understanding of the fashion sector.
5. Unlock the power of SEO
Prioritizing your online presence is critical now more than ever. Using Search Engine Optimization increases your likelihood of being found online organically. When someone looks up products related to your brand, ideally, you want to show up amongst the first few results. When you show up on the first page of Google, it showcases your products, leading you to more sales. A copywriter trained in SEO will use the proper keywords throughout your website to show your relevancy in the fashion market.
6. Get a fresh perspective.
Being so involved in every single detail of building a brand, it can be challenging to see it from a customer-centric approach looking from the inside out. You may even find the copy you're producing doesn't feel right or isn't tangible for your audience to grab onto. A fashion copywriter working from outside the brand may be what you need. They can simplify your message in a captivating way. A fresh approach opens the door to new ideas and has the potential to unlock invaluable connections with your intended audience.
7. Have more time
Running a fashion brand, you wear many hats, and it can feel like your to-do list is never-ending. It feels as though there's never enough time in the day to get everything done. Hiring a fashion copywriter means handing over your copy to-do list and reducing your workload. In turn, you have more time to sit back and relax or focus on other aspects of your business.
If you want to save time and reduce your workload and stress while elevating your brand, contact Lina at Words & Other Things.
